In the beginning of 2012 Babson began a new marketing campaign that asserts, “The World Needs a New Definition of Entrepreneurship. It’s Being Written Here at Babson.” Certainly before the campaign started Babson was already doing this, but I commend the college for implementing the philosophy in such a different way – a different way that encapsulates what it means to be an entrepreneurial thinker at Babson. Now I know that this campaign is certainly a team effort, but I want to acknowledge how in my experience I have seen President Len Schlesinger practice this philosophy in all areas. In this month’s Babson Magazine, I learned that the image below caught President Schlesinger’s eye and was what began artist Hugh Macleod as being Babson’s Official Cartoonist.
As the Babson Magazine article explains, “MacLeod’s art is fresh, uncomplicated, and effective, perfect to help convey Babson’s message.” And I love it. Such attention to and importance placed on communication demonstrates the Babson mindset well. Below are my other favorite works done by Macleod for Babson.
So why i like Babson’s marketing campaign is it is not a pitch, it truly is an ideology. It is what we aspire to be. It is why I am proud to be a part f the Babson College community. So next time you are by a newsstand, in a coffee shop, on the web, or on your tablet flip through Time, Forbes, Fortune, Inc., Entrepreneur or BusinessWeek and see what all this is about.
**I am currently trying to obtain copies of the ads to post, but for now look out for the “Entrepreneurship Is…”, “C_O”, and the shoe ad in magazines or online.
En.tre.pre.neur.ship (n): The constant tying together of unique ideas and values in an intricate web of action.
(my answer on define.babson.edu)
Many things are coming together, but right now there just is not enough time to put them to writing. Stay tuned….it will be worth it.
Don't be the best in the world at what you do; be the only one.Hugh Macleod paraphrasing Jerry Garcia, lead guitarist of The Grateful Dead.